UPS Targets B2B Sales With New Blockchain E-Commerce Platform

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U.S.-based shipping giant UPS has announced a new blockchain integration aimed to bring business-to-business (B2B) sales into the digital age.

Announced yesterday, UPS has inked a deal with e-commerce company Inxeption to develop a platform to facilitate business-to-business sales, one supported by blockchain technology. The platform, called Inxeption Zippy, will work as an online catalog for businesses, according to the UPS news page.

UPS said that the integration of services is aimed to draw more B2B merchants into e-commerce, claiming that slow adoption of online selling resources directly impacts businesses that use traditional methods for selling and advertising.

In order to help clients go digital, the platform will walk merchants through the step-by-step process of setting up an online site for the company, listing its products and achieve sales to other businesses using contract-specific pricing.

Blockchain technology will play a role in the offering of services for scheduling and monitoring shipments, as well as in transactions, purchase orders and financing record tracking on the Zippy platform. While merchants will be able to pay with credit cards, no other means of payment such as cryptocurrency was mentioned in the announcement.

This is an exciting application of the technology and can help to facilitate UPS’s leadership in the space. These types of projects showcase not only the potential of the technology but a company’s ability to be a leader by bringing together their resources, ability to facilitate the technology and put other companies in a position to use their tools.

The solution was inspired by the growth of B2B e-commerce, Kevin Warren, chief marketing officer for UPS commented, explaining that “B2B buyers expect the same fast and convenient shopping experiences that consumers enjoy.”

Farzad Dibachi, CEO of Inxeption, said:
“We’re revolutionizing B2B e-commerce and bringing companies and their customers together online in a trusted manner. This relationship creates simplified pricing solutions for B2B merchants with limited digital marketing and IT resources to easily manage all aspects of selling and shipping from one secure place.”

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